GENIUS IS BORN CRAZY

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GENIUS IS BORN CRAZY

DRUM ROLL, PLEASE

THE GENIUS RHYTHM ORCHESTRATOR

Genius crushes expectations established by the boundaries of age. Yoyoka is a prodigy of a generation. She is a nine-year old who was never taught to read music but picked up the drumsticks and played with her heart. Yoyoka proves you’re never too young to be a Genius.

DRUM ROLL, PLEASE

THE GENIUS RHYTHM ORCHESTRATOR

Yoyoka Soma is playing drums wearing a Moncler down jacket for Genius campaign - Desktop

Genius crushes expectations established by the boundaries of age. Yoyoka is a prodigy of a generation. She is a nine-year old who was never taught to read music but picked up the drumsticks and played with her heart. Yoyoka proves you’re never too young to be a Genius.

IN HER WORDS

“A PERSON WHO HAS
A DIFFERENT
MINDSET FROM
ORDINARY PEOPLE”

Yoyoka talks to Moncler for Genius is Born Crazy. She defines what she thinks it takes to be a Genius, discusses her crazy drumming habits, and reveals her hopes and dreams for the future.

THE 9-YEAR-OLD
GENIUS

The young rhythm director whips up a rock’n’roll and electric energy with her Genius drum solos.

Yoyoka Soma wearing a girl down jacket and holding drumsticks for Moncler Genius campaign

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