GENIUS IN THE SHADOWS

GENIUS IS BORN CRAZY

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GENIUS IS BORN CRAZY

Will Smith enters the world of Moncler.
We call people Genius when they demonstrate skills and manifest ideas which feel unimaginable. As part of an ongoing pursuit, Moncler explores the many sides of Crazy Genius with an individual whose creativity has inspired the world.

GENIUS IN THE SHADOWS

THE ULTIMATE SPARRING PARTNER: YOURSELF

Will Smith while boxing his own shadow for Moncler Genius is born crazy campaign

Genius doesnʼt yearn for battle or crave success to be victorious. The struggle is internal. It takes conviction to overcome the obstacles and fight our way through. Inside a genius brain exists the perpetual tension between silencing the doubts and keeping an open mind. With two hands in the game and both eyes on the prize, we make one unbreakable promise to ourselves: to always rise to the challenge.

Will Smith wearing black down pants while boxing for Moncler Genius

INSPIRATION INSIDE

The Crazy Genius is a master of shadow-boxing. He challenges himself with intellectual hard hits. His psyche counters with reflections of Genius.

BACKSTAGE

GENIUS JUGGLER EXTRAORDINAIRE

MULTITASKING

Will Smith for Moncler Genius is born crazy Campaign - Mr Multi-Task

Genius has the ability to be the most adept multitasker. We call people who possess such skills jugglers extraordinaire, for their uncanny expertise in focusing on 100 things with 100% attention. The ones who can-do-it-all in an all-or-nothing world. Without ever dropping the ball. This exceptional degree of concentration not only never fails to impress us, but drives us to become more than anyone ever thought possible.

Q&A

WILL SMITH TALKS
TO MONCLER FOR
GENIUS IS BORN
CRAZY

“There’s a comfort in uncertainty.
When somebody is Genius they know they don’t know”

WHY DO ONE THING
WHEN YOU CAN
DO IT ALL?

Balancing conference calls with coffee and origami, the Crazy Genius breezes through the challenges of the modern day.

Will Smith wearing a light black down jacket playing Mr Multi-Task for Moncler Genius

THE LIGHTBULB MOMENT

A SPARK OF GENIUS

Will Smith for Moncler Genius is born crazy - down jackets mens collection

Genius. The vision to see what is invisible to others. Empowered by the simple notion that thoughts create reality, the mind of a Genius has its head in the future and feet off the ground. In this space, where inspiration can be turned on like a switch, we are able to spark the instant that possibilities are unlimited, creativity is unparalleled, and imagination thrives in the unknown. Will Smith levitates into the world of Moncler embodying the spirit of Genius.